Bozeman, MT, August 26, 2016 – Texbase Inc., a web-based collaboration platform that unites brands, retailers, suppliers and testing labs, announced today its new corporate branding strategy and website. The rebranding is a precursor to the organization’s planned software update in fall of 2016.
The weave pattern in the new logo, originating from Texbase’s rich textile history, has evolved to represent a variety of industries and their ability to collaborate on one global platform. A platform where data can originate with the brand or supplier, flow out into their value chain, touch many supply chain partners and ultimately come back to the brand.
The rebrand represents an important step in the company’s continued commitment to innovation and new products. The redesigned website, www.texbase.com, will guide site visitors through the benefits of the Texbase platform, which provides a detailed way to automate and certify compliance requirements, manage materials and testing development and quality assurance, manage color approval and lab dip tracking, as well as secure collaboration with supply chain partners.
The rebranding strategy will be the opening act for the newest release of the Texbase software application scheduled for fall of 2016. With the new updates, clients will experience a redesigned user interface and improvements in the usability of the application. Texbase has also expanded accessibility with broader browser capability and by bringing it to tablets and other mobile devices.
Texbase Founder and CEO, Joe Walkuski, stated “Helping our clients connect with their global supply chain and efficiently store and react to that critical information is our highest priority. We have focused our efforts on usability across devices and locations around the world which will allow suppliers and brands to increase their compliance efficiencies and speed to market.”