As an ingredient brand or technology supplier, you’ve worked hard to establish your credibility by delivering on consistent quality and performance. Your customers are probably even promoting the credibility of your brand in their own product marketing outreach.
The challenge is ensuring product and brand quality throughout the product development process, especially after your technology leaves your hands. Can you verify and maintain your established performance requirements throughout the product development process? If not, you are putting your own reputation on the line…and into the hands of the manufacturers, brands and retailers.
It is absolutely critical that their finished product meets the performance requirements you’ve established, or your brand will suffer.
In order to manage your brand integrity, you need to manage your data. At Texbase, we can help you define and implement a brand certification program. Our tools allow you to develop and track your performance requirements, test and validate these requirements, manage your vast supply chain, and track finished products and retailers.
We deliver the tools you need to ensure that quality and performance starts with you and extends to all your partners, suppliers and customers.